TikTok brings back Death Row Records to the online music platform through its independent distribution platform, SoundOn.
An announcement reveals that TikTok has partnered with Snoop Dogg, who owns the Death Row brand, to provide the iconic record label's catalog for users to stream exclusively on TikTok. This news marks the label's first official online release since it was removed from streaming services in early 2022. The record label is known for its influential contributions to hip-hop, including legendary albums such as Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle, and 2Pac’s All Eyez On Me.
The TikTok SoundOn platform pays out 100% royalties to music creators in the first year and 90% after that, offering a range of promotional tools and support to artists. By using SoundOn, artists will be able to obtain 100% royalty for an unlimited time on TikTok and Resso, which are both owned by Bytedance. The Death Row catalog will also be back on streaming services real soon.
TikTok's new partnership with Death Row is a reminder of how essential the platform has become in the music industry. It has the potential to revive legacy music catalogs and create new trends, making it a powerful tool for artists and the music industry. By leveraging TikTok and its independent distribution platform SoundOn, artists can take control of their music and generate more revenue while introducing their work to an apparent wider audience.