What made Rihanna's Super Bowl LVII Halftime Show so special?
Next to Rihanna’s pregnancy announcement, Apple Music was launching a multi-faceted campaign ahead of Rihanna's Super Bowl LVII Halftime Show, which was slated to be the "most-watched musical performance of the year".
The campaign, called Rihanna's Road to Halftime, gives Apple Music subscribers access to Rihanna's songs in Spatial Audio with Dolby Atmos starting January 30. In addition, Apple Music Radio will host special programming including "Halftime Hype Radio" and "Rihanna Revisited Radio".
Rihanna's music became available in Spatial Audio and Nadeska Alexis interviewed her at the Halftime Show Press Conference on February 9. Apple Music also recently revealed that over 80% of its worldwide subscribers enjoyed the Spatial Audio feature since its launch in June 2021. Apple Music also offers the Sing karaoke feature, which allows fans to perform on their favorite Rihanna songs using compatible iPhone and iPad models as well as the new Apple TV 4K.
As the Vice President of Apple Music and Beats, Oliver Schusser, stated: "Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show".
